The Website is an e-commerce platform that offers to its Users, a range of products in respect of which orders may be placed on the Website for delivery in India and other regions across the world. Once the orders are successfully placed, and the requisite processing completed, the products forming part of the order will be delivered to the Users, subject to the applicable terms and conditions.
This policy shall apply to all information Ladderback collects from You, including but not limited to:
(a) “Personally Identifiable Information”, such as Your name, age, gender, residential address, email address, phone number and date of birth, etc.;
(b) “Non- Personal Information” such as information relating to the web pages You have viewed and Your usage patterns;
(c) “Usage Information” related to Your use of the Services, including but not limited to, location data, and time of use etc.; and
(d) “Other Information” such as any information You upload, emails that You exchange with Ladderback, or any information submitted by You in the course of using the Services;
This policy does not apply to, nor does Ladderback take any responsibility for, any information that is collected by any third party either using the Services or through any third party links made available to You during Your use of the Services or through any of the advertisements or any information that may be collected through BOTS.
You are responsible for ensuring the accuracy of all information including the Personally Identifiable Information, that You submit to Ladderback. Inaccurate information may affect Your ability to use the Website, the information You receive while using the same and Our ability to contact You.
3. COLLECTION OF PERSONALLY IDENTIFIABLE INFORMATION AND OTHER INFORMATION
When You use Our Website, We collect and store information including Personally Identifiable Information that is provided by You from time to time while placing an order, registering as a User, creating or modifying an Account, contacting customer support or otherwise communicating with Us. Our primary goal in this is to create for You a safe, efficient, smooth and customized experience. Your information allows Us to provide services related to Your use of Our Website and features that best meet Your needs, and to make Your experience safer and easier. We collect Personally Identifiable Information from You that We may consider necessary to facilitate this.
In general, You can browse the Website without telling Us who You are or revealing any Personal Information about yourself. However, once you give Us your Personally Identifiable Information, You are not anonymous to Us. Wherever possible, We will indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website.
We may collect Non – Personal Information by automatically tracking certain information about You based upon Your behaviour on Our Website. This information may include the URL You just came from (whether this URL is on Our Website or not), which URL You go to, next (whether this URL is on Our Website or not) Your computer browser information and Your IP address. This Non- Personal Information is compiled and analysed on an aggregated basis, and We use it for internal research on Our Users’ demographics, interests and behaviour to better understand, protect and serve Our users. We use data collection devices such as ‘cookies’ on certain pages of the Website to help analyse Our web page flow, measure promotional effectiveness and promote trust and safety.
A cookie is a small piece of information stored by a web server on a web browser. Cookies enable the browser to remember information specific to a given user. We may place both permanent and temporary cookies in Your computer’s hard drive.
If You choose to shop or place orders on the Website, We collect information about Your shopping behaviour.
If You transact with Us and avail Our Services, some additional information such as a billing address, information about Your credit/debit card number and expiration date, and/ or other payment instrument details (“Sensitive Personal Information”) are collected by Our third party – service provider that performs the function of a payment gateway that facilitates the payments (“Payment Facility”).
Ladderback is in no way responsible nor liable for the collection and/or use of Sensitive Personal Information by the Payment Facility.
If You choose to post messages on Our message boards, chat rooms or other message areas or leave feedback, We will collect that information You provide to Us.
If You send Us Other Information such as personal correspondence, by way of emails or letters, or if other Users or third parties send Us correspondence about Your activities or postings on the Website, We may collect and retain such information in a file specific to You.
While You can browse some sections of Our Website without being a registered User and not creating an Account, certain activities (such as placing an order) do require You to give Us the Personally Identifiable Information while leaving it open to You to check out as a guest instead of formally registering as a User of the Website.
4. USE OF DEMOGRAPHIC DATA, PROFILE DATA AND YOUR INFORMATION
We identify and use Your IP address to help diagnose problems with Our server and to administer Our Website. Your IP address is also used to help identify You and to gather broad demographic information.
We will occasionally ask You to complete optional online surveys. These surveys may ask You for contact information and demographic information (like pin code, age or income level). We use this data to tailor Your experience on Our Website, providing You with content that We think You might be interested in and displaying content according to Your preferences. Participation in these surveys is left to Your sole discretion.
5. SHARING OF PERSONAL INFORMATION
We may share Personnel Identifiable Information with Our other corporate entities, affiliates and vendors. These entities and affiliates may market to You as a result of such sharing unless You explicitly opt out.
6. LINKS TO OTHER SITES
Our Website may contain links to other websites that may collect information from You, including but not limited to Personally Identifiable Information. Ladderback is neither responsible nor liable for the privacy practices or the content of those linked websites. Such websites may provide their own privacy policies. Please read and understand these policies before submitting any information to these websites.
7. DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
8. YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
9. SECURITY PRECAUTIONS
Our Website has stringent security measures in place to protect the loss, misuse and alteration of the information under Our control. Whenever You change or access Your account information, We, through our third party service providers, offer the use of a secure server with appropriate fire walls. Once Your information is in Our possession We adhere to strict security guidelines, protecting it against unauthorized access.
As a User of the Services, You have the responsibility to ensure data security. You should use the Services responsibly and not share Your user id or password or account information with any person. Do remember that You are solely responsible for all acts done under the account registered to You.
Given the nature of internet transactions, Ladderback does not take any responsibility for the transmission of information including User Information shared. Any transmission of User Information on the internet is done at your risk, and Ladderback shall not be responsible for the circumvention of the privacy settings or security measures either by You or any third party.
While all reasonable efforts will be made to ensure that your User Information and all other information submitted by you is safe and secure, Ladderback offers no representation, warranties or other assurances that the security measures are adequate, safe, fool proof or impenetrable.
10. OPT-OUT CHOICES
We provide all Users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from Us on behalf of Our partners – and from Us in general – after setting up an account.
11. ADVERTISEMENTS ON OUR WEBSITE
We use third-party advertising companies to serve ads when You visit Our Website. These companies may use information about Your visits to this and other websites in order to provide advertisements about goods and related services of interest to You.
12. DATA RETENTION
Ladderback shall retain information that it collects or processes on behalf of Users for as long as may be needed to provide the Services. We will retain and use such information as necessary to comply with Our legal obligations, resolve disputes, and enforce Our agreements with Users, and/or for the period required by law in the applicable jurisdictions.
13. ACCESSING AND UPDATING USER INFORMATION
You can change, alter of otherwise modify or update Your account information at any time using Your registered user id and accessing your Account.
You may also change and/or delete any of the information You have submitted.
Ladderback at its sole discretion may permit or deny the change of any information, if it is believed the same is required to observe applicable laws.
The Website is only intended for users who are of 18 years of age or older. If You are not of the requisite age You are not to provide any information. Ladderback shall have the right to revoke the provision of Services and delete accounts of Users below the age of 18 without notice.
15. YOUR CONSENT
17. INQUIRIES, CONCERNS AND GRIEVANCES